Think Different è la campagna creata dall’agenzia TBWA–Chiat–Day per Apple Computer nel 1997.
Questa headline, accompagnata dalla mela iridata ed abbinata a foto in bianco e nero di personaggi importanti per la storia dell’umanità in vari campi ha lasciato un segno indelebile nella storia dell’adv.
C’era anche Maria Callas.
Gli altri erano: Einstein, Boby Dylan, Martin Luther King, Richard Branson, John Lennon and Yoko Ono, Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson, Frank Lloyd Wright, Pablo Picasso.
Lo spot originale:
Il testo originale:
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
